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Recognizing Haas' winemaking talent and sensing a tremendous market opportunity for well-crafted, reasonably priced "lifestyle wines" in the U.S. market, LoCascio approached Haas about developing top-notch Pinot Grigio and Merlot to be sold in the U.S. under a new label, Kris. Haas agreed, and in his characteristically meticulous fashion, set about laying the groundwork for this new enterprise.
In developing Kris, Haas examined pre-existing vineyards, and carefully explored new sites with soils and locations comparable to his own, in order to plant new vines. The resulting wines, Kris Pinot Grigio and Heart Merlot, have exceeded expectation in both quality and value.