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The Indaba brand was first launched in the US in 1996, shortly after South Africa transitioned to a democratic republic. "Indaba" is the Zulu word for "a meeting of the minds," or a traditional gathering of tribal leaders for sharing ideas. The brand was created as a celebration of the democratization process in South Africa, and from its inception the wines have conveyed the spirit of South Africa to American consumers.
The Indaba range is carefully selected from emerging regions of the Cape winelands such as Robertson, Wellington, and the Breede River Valley. Production is overseen by Bruwer Raats, celebrated winemaker of Raats Family Wines and long-term consultant for Indaba. All are bottled under user-friendly screwcap closures with environmentally friendly packaging. In addition to garnering regular "Best Buy" nods from Wine Enthusiast, Indaba has earned extensive praise in Robert Parker’s Wine Advocate, which described the wines as "truly mind-boggling values" for the past two consecutive vintages.