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Having created a host of successful brands
such as Hundred Acre, Cherry Pie and Layer Cake wines, they saw the opportunity to develop a sexy, provocative wine outside the boundaries of traditional wine styles, themes and packaging. Selecting fruit
from top vineyards in Lazio, Italy, if you see kay is a luscious Cabernet Sauvignon blend that boldly illustrates the team's winemaking philosophy: "Risk everything."
If You See Kay is a culmination of outstanding winemaking and the image of a strong woman, Kay, who embodies the principles of living life to the fullest. The graphic image of Kay as a tattooed woman on a motorcycle perfectly captures the "wide open-throttle" approach to winemaking and was an apt representation of the new brand.