"Enjoy a delicious glass of wine with friends and family and don’t fuss over it."
These words embody Isabel Mondavi's joie de vivre - and the panache she used to fashion her own brand - I'M Wines.
Named for her initials, I'M Wines was created after Isabel asked her son Rob, a winemaker, to make a Rosé from the family's Cabernet Sauvignon to serve at her weekly luncheon for a group of friends. Isabel expected 20 cases; Rob gave her 300, presenting both a problem and a solution. Though the lunch gathering could not hope to drink the entire production, the wine was impressive enough to make a name for itself on the market. Thus, the label was born. In addition to I'M Rosé, it includes I'M Chardonnay, with a Pinot Noir in the works.
Armed with nearly 40 years of experience as a close witness and advisor to the wine business, Isabel refused to be encumbered by industry standards when creating her label. Her Napa Valley Cabernet is pink, not the traditional deep red. She didn't stop there. Since she is a fan of Sonoma County Chardonnay, Rob has made her one in the style she loves best.
Every aspect of the brand is family based. Dina, Isabel's daughter, worked with her mother and a designer to create the label and the aesthetics of the bottle. The unusual use of a Bordeaux shape for the Chardonnay bottle was chosen by Dina because Isabel finds it easier to pour.
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The wine shows a light golden hue in the glass with delicate aromas of pear,
vanilla, and honey. In the mouth, the wine is medium bodied and nicely
balanced, as the acidity and a toasty mid-palate are in harmony with fresh
fruit flavors. The wine finishes gracefully and invites you back for... more
Deep pomegranate red color and captivating aromas of strawberry, cranberry and red apple fill the glass. Light weight in the mouth with waves of bright red fruit that roll across the palate. Mouth watering acidity dances on the tongue complementing a juicy finish.
100% Cabernet Sauvignon more
The wine was aged on the lees or yeast cells (Sur lie) and was stirred with the lees (battonage) to enhance texture. After the primary fermentation the wine went through a secondary fermentation (malolactic) to achieve roundness and creaminess on the palate.
The Bordeaux bottle shape is the... more
100% Cabernet Sauvignon
This Rose is made in the Saignee style. Saignee is a process which not only lends itself to the production of the Rose wine, but also enhances the quality and richness of a red wine. Cabernet Sauvignon is the last grape to be harvested, as it matures the latest. Due to... more
The extended 2006 vintage resulted in a rare combination of robust yields and great quality. A long, warm and dry growing season in the Willamette Valley fully ripened the Pinot Noir grapes, leading to beautiful balance and concentrated flavors. This wine has a brilliant garnet color with supple... more
100% Cabernet Sauvignon
This Rose is made in the Saignee style. Saignee is a process which not only lends itself to
the production of the Rose wine, but also enhances the quality and richness
of a red wine. Cabernet Sauvignon is the last grape to be harvested,
as it matures the latest. Due to... more
Varietals: 98% Cabernet Sauvignon, 2% Blend Pinot Noir & Syrah
I'M Rose is a dry wine with good structure, acidity, and an enjoyable
long finish. Being
Cabernet Sauvignon, there is a lot of substance and a hint of tannin for a
greater mouth feel.
The acidity lends itself well to diverse... more
Our second vintage of the Napa Valley Rose was inspired by and made for Isabel Mondavi, by her son Rob. The special relationship shared by Isabel and Rob allows him to interpret and develop her desires into a finished product. Rob is not only the winemaker, but he also came up with the brand name,... more
100% Whole cluster pressed, 100% barrel and malolatic fermentation in French and American oak. Bright Russian River Valley Chardonnay grapes produce tropical and ripe orchard fruit flavors with mineral characteristics and battonage that lend warmth and lushness to the final blend. more