These words embody Isabel Mondavi's joie de vivre - and the panache she used to fashion her own brand - I'M Wines.
Named for her initials, I'M Wines was created after Isabel asked her son Rob, a winemaker, to make a Rosé from the family's Cabernet Sauvignon to serve at her weekly luncheon for a group of friends. Isabel expected 20 cases; Rob gave her 300, presenting both a problem and a solution. Though the lunch gathering could not hope to drink the entire production, the wine was impressive enough to make a name for itself on the market. Thus, the label was born. In addition to I'M Rosé, it includes I'M Chardonnay, with a Pinot Noir in the works.
Armed with nearly 40 years of experience as a close witness and advisor to the wine business, Isabel refused to be encumbered by industry standards when creating her label. Her Napa Valley Cabernet is pink, not the traditional deep red. She didn't stop there. Since she is a fan of Sonoma County Chardonnay, Rob has made her one in the style she loves best.
Every aspect of the brand is family based. Dina, Isabel's daughter, worked with her mother and a designer to create the label and the aesthetics of the bottle. The unusual use of a Bordeaux shape for the Chardonnay bottle was chosen by Dina because Isabel finds it easier to pour. View all I'M Wines
About Willamette ValleyView a map of Willamette Valley wineries (will-AAM-it)
Named for the river that runs through the valley from Portland to Eugene, Willamette Valley is home to some of the best Pinot Noir vineyards in the Northwest. While along the same north/south line as Seattle, the Willamette Valley is protected from Pacific rains by the Coast Range on the western border and the Cascade Ranges to the east. Though sunshine is typically plentiful, rainfall can occasionally be tricky, and the wines here vary vintage to vintage. Within the Willamette Valley is a number of sub-regions, including McMinnville, Dundee and Yamhill.
Notable FactsThe valley is known for its Pinots – Pinot Noir and Pinot Gris. With a climate similar to Burgundy – in rainfall, sunlight hours and other climate factors – Pinot Noir has flourished here. Pinot Noir in Oregon produces wines that are fruit forward, yet complex, some with good agebility.
Other than Pinot Noir, many wineries grow Pinot Gris and Chardonnay. Pinot Gris from Oregon is delightful in its texture and food friendliness. Chardonnay in the valley adapts well to the cool climate and produces lean, elegant wines.
The most famous of the California wine regions is Napa Valley, and these wines are certainly outstanding – but it's not as broad and diverse as its larger neighbor, Sonoma County. Down south, Santa Barbara's Santa Maria Valley is well-known for its Rhône blends, as well as cool-climate varieties like Pinot and Chardonnay. The Central Coast, the largest California AVA, has many different microclimates that lead to a wide range of wines with many sub-AVAs.