These words embody Isabel Mondavi's joie de vivre - and the panache she used to fashion her own brand - I'M Wines.
Named for her initials, I'M Wines was created after Isabel asked her son Rob, a winemaker, to make a Rosé from the family's Cabernet Sauvignon to serve at her weekly luncheon for a group of friends. Isabel expected 20 cases; Rob gave her 300, presenting both a problem and a solution. Though the lunch gathering could not hope to drink the entire production, the wine was impressive enough to make a name for itself on the market. Thus, the label was born. In addition to I'M Rosé, it includes I'M Chardonnay, with a Pinot Noir in the works.
Armed with nearly 40 years of experience as a close witness and advisor to the wine business, Isabel refused to be encumbered by industry standards when creating her label. Her Napa Valley Cabernet is pink, not the traditional deep red. She didn't stop there. Since she is a fan of Sonoma County Chardonnay, Rob has made her one in the style she loves best.
Every aspect of the brand is family based. Dina, Isabel's daughter, worked with her mother and a designer to create the label and the aesthetics of the bottle. The unusual use of a Bordeaux shape for the Chardonnay bottle was chosen by Dina because Isabel finds it easier to pour. View all I'M Wines
About CarnerosView a map of Carneros wineries
Technically a part of Napa Valley, the Carneros region straddles both Sonoma & Napa counties. It's the Napa region closest to the San Francisco peninsula and the San Pablo Bay, which is instrumental in controlling the climate of the area. The winds from the San Pablo bay create a cool weather pattern ideal for growing Chardonnay and Pinot Noir.
Notable FactsBoth Chardonnay and Pinot Noir from Carneros are delicate, yet complex, with firm structure and acidity. And while the pair are the most popular varieties of the region, some winemakers have branched out, particularly with Syrah. The cool climate Syrah of Carneros is well structured and stylistically similar to Syrah from the Northern Rhone, though often fuller-bodied.
The most famous of the California wine regions is Napa Valley, and these wines are certainly outstanding – but it's not as broad and diverse as its larger neighbor, Sonoma County. Down south, Santa Barbara's Santa Maria Valley is well-known for its Rhône blends, as well as cool-climate varieties like Pinot and Chardonnay. The Central Coast, the largest California AVA, has many different microclimates that lead to a wide range of wines with many sub-AVAs.