House Of Mandela

The bee symbolizes the House of Mandela, it represents courage, compassion and a concern for others. Through sharing acts of kindness it invokes numerous relationship circles with family, friends and the broader community. It has a central function in our ecosystem as the pollinator of food crops and without it our world would be changed forever. The wings of the Bee also represent the many branches of our family; it depicts the never ending cycle of life, from seed to tree.

There are many synergies between the story of the House of Mandela and the process in which grapes grow and produce fine fruit. Wine improves with age and is a powerful symbol of transformation. Wine represents the coming together of all elements that we celebrate in nature. Wine has to be nurtured and cared for. It is used in many celebrations; it acquires status, and prestige.

Launching the House of Mandela brand and marketing South African wines is a winning blend.

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