In December 2004, REININGER Winery announced the debut of a new label - "Helix." Helix sources fruit from the larger Columbia Valley, allowing for increased production and expanded distribution, while REININGER wines maintain limited production, focusing on fruit from the Walla Walla Valley. Ultimately, the family believes that “Helix allows us to expand our reach to a new group of wine enthusiasts."

Helix wines also have a distinctive new label, featuring an image of a snail. Helix, the genus name for the Burgundian snail, is the creme de la creme of “escargot.” As the back label explains, the Tucker family has been wheat farming in and around Walla Walla since the late 1800’s. Kelly, Jay, and Tracy’s grandparents met, married, and owned a farm near Helix - a rural farming community near Pendleton, Oregon. With their granddad’s approval, they sold the Helix farm in order to build a new winery and create a second label. The Reiningers and Tuckers believe that “by naming it ‘Helix,’ we are honoring our grandparents and the agricultural heritage of our family."

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