Founded in 1972, Scheid Family Wines is a family-owned company with ten estate vineyards located along a 70-mile spread of the Salinas Valley. Kathie Lee Gifford is the co-host of the fourth hour of NBC's "Today" and a well-known wine lover. Introduced through a mutual acquaintance, Kathie and the Scheid's hit it off and decided to form a partnership to craft GIFFT wines. Kathie Lee's goal – to offer ultra-premium wines at an affordable price – was perfectly suited to the Monterey growing region and Scheid's strengths. The GIFFT team decided to launch the brand with a 2012 Chardonnay, a varietal that is practically synonymous with the Monterey appellation, and a 2011 Red Blend that uses an intriguing assortment of red varietals from Scheid's southern Monterey County vineyards.
The GIFFT name derives from Kathie Lee Gifford's last name and her belief that friendship, love and laughter are gifts to be cherished. The classically-styled package depicts Kathie Lee's favorite place to enjoy wine with friends – her garden gazebo at her home – and features a consumer-friendly screwcap closure. View all GIFFT by Kathie Lee Gifford Wines
About Central CoastView a map of Central Coast wineries
The largest of California's wine growing regions, the Central Coast produces the majority of California's wine. The district sprawls out, covering most of the vineyard land between San Francisco and Santa Barbara. Smaller sub-AVAs of the Central Coast include Monterey Bay, Paso Robles, Santa Ynez Valley, Santa Maria Valley, Santa Cruz Mountains and many others.
Notable FactsGrape varieties range from Pinot Noir and Chardonnay to Cabernet Sauvignon and Zinfandel. Some Central Coast wine is generic, bulk wine that contributes to the high production numbers of the area. But many winemakers and wineries, particular in some of the smaller AVAs, are small production artisans, creating unique and high-quality wine. The great thing about the Central Coast is its diversity - you're able to find a number of grape varieties and styles at a number of different price points.
The most famous of the California wine regions is Napa Valley, and these wines are certainly outstanding – but it's not as broad and diverse as its larger neighbor, Sonoma County. Down south, Santa Barbara's Santa Maria Valley is well-known for its Rhône blends, as well as cool-climate varieties like Pinot and Chardonnay. The Central Coast, the largest California AVA, has many different microclimates that lead to a wide range of wines with many sub-AVAs.