The Freixenet cava business started in 1914. Pere Ferrer Bosch was the son of "La Freixeneda", the family estate located in the Alt Penedès region since the XIIIth century. Right from the start they decided to produce only cava, a natural sparkling wine, following the method used in Champagne (France) for a couple of centuries. The cellars were set up in Sant Sadurní d'Anoia (Catalonia, Spain), a town situated in the heart of the Penedès region--already well-known from the era of the Roman Empire, for the quality of the wines produced there. In 1941, Freixenet launched what in time would become one of its leading products, the cava Carta Nevada and in 1974 the cava Cordon Negro.