Frei didn't waste any precious time once he acquired the land. By 1895, he was producing 20,000 cases of high quality wine that was stored in huge redwood casks.
In spite of a devastating blight of phylloxera, by 1904 the winery had actually increased in size and production. Now in his seventies, Frei turned the business over to his two sons, Walter and Louis. In 1903, the winery was officially named Frei Bros.
The Frei Bros. Winery continued to grow over the years, in spite of disasters such as the one that occurred in 1919, when a curious piece of legislation that came to be known as Prohibition put many an American winery out of business.
Again, the Frei family persevered, and now you can taste the legacy of a great winemaking tradition in Frei Brothers Reserve, a new release that combines the spirit of old world winemaking techniques with grapes that are hand selected from some of Sonoma's finest vineyards. View all Frei Brothers Wines
About Sonoma County
Twice as large as Napa in size, Sonoma County only makes about a half the amount of wine as her northeasterly neighbor. But Sonoma, with her size, is able to vouch for more diversity within her borders, including sub-AVAs that are climatically varied. The atmosphere of Sonoma is decidedly laid back and down home country style. But in wines, they are keeping up with the Joneses, or Napa-ites if you will. Grape varieties are more varied here, from Pinot Noir and Zinfandel to Cabernet Sauvignon and Chardonnay.
Notable FactsThe largest sub-AVAs of Sonoma include Dry Creek Valley, Russian River Valley, Alexander Valley and Sonoma Valley. Each sub-AVA, with its own micro-climate, is unique in its grape varieties and styles of wine. Dry Creek makes a mean Zinfandel while Russian River produces stand up Pinot Noir and Chardonnay. The Alexander Valley makes some of the better Cabernet Sauvignons in the county and Sonoma Valley creates excellent wines from all the above varieties. Other grapes found throughout Sonoma include Sauvignon Blanc, Merlot and Syrah.
The most famous of the California wine regions is Napa Valley, and these wines are certainly outstanding – but it's not as broad and diverse as its larger neighbor, Sonoma County. Down south, Santa Barbara's Santa Maria Valley is well-known for its Rhône blends, as well as cool-climate varieties like Pinot and Chardonnay. The Central Coast, the largest California AVA, has many different microclimates that lead to a wide range of wines with many sub-AVAs.