Fetish Wine was introduced with the release of the 2004 vintage "The Watcher," a Barossa Valley Shiraz made by Rolf Binder at his acclaimed Veritas Winery. The brand combined high-quality wine, a prestigious appellation and a celebrity winemaker all wrapped up in cutting edge packaging.

Shortly after this initial release a new project came together, this time partnering with Wayne Dutschke to produce the "Field of Dreams" Barossa Moscato. This wine brought a new, and very different, facet of Australian winemaking into the Fetish portfolio. The distinctive blue bottle and colorful label contributed to the Fetish Wines theme of being consistently different.

2007 saw the second release of "The Watcher" Shiraz, which received an even greater reception in the USA marketplace than its initial release, and the introduction of "Playmates." An additional wine made for Fetish by Rolf Binder, "Playmates" is a Barossa Valley blend of Shiraz, Grenache, and Mataro with eye-catching black-and-white artwork. The second release of "Field of Dreams" Moscato will be available before the end of the year.

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