In the fall of 1934, California's wine country celebrated its first harvest following the repeal of Prohibition. Wineries reopened their doors and merrymakers came from far and wide to celebrate at this momentous event dubbed 'Festival '34'. It is with that gracious spirit and sense of celebration we commemorate with Festival '34 wines.
The wine for Festival '34 was primarily sourced from vineyards in Monterey, Paso Robles and Santa Barbara. The Reds were sourced from the warmer regions of Monterey and Paso while the Chardonnay was sourced from the Maritime influenced Santa Barbara.
In general, the Central Coast is a cooler wine growing region than Sonoma or Napa because the hills in the Central Coast are positioned East to West while the hills in Napa and Sonoma are positioned North to South. The East to West positioning allows the fog to drift in from the Ocean, cooling off the summer heat allowing for a longer growing period. This allows the wines to fully develop on the vine and increases the acidity, making the wine more food-friendly. View all Festival'34 Wines
About Central CoastView a map of Central Coast wineries
The largest of California's wine growing regions, the Central Coast produces the majority of California's wine. The district sprawls out, covering most of the vineyard land between San Francisco and Santa Barbara. Smaller sub-AVAs of the Central Coast include Monterey Bay, Paso Robles, Santa Ynez Valley, Santa Maria Valley, Santa Cruz Mountains and many others.