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Krug's founder, Johann-Joseph Krug, was a maverick who turned his back on a comfortable position in an established champagne house to strike out on his own. He had not only the vision, but also the talent, to achieve his ambition of creating a champagne with a taste quite unlike any other.
Subsequent generations of the Krug family not merely honored his achievement, but amplified it, bringing genuine pride and passion to their craft. From meticulous grape selection, through the birth of the wine in small oak casks, to the intricate process of "assemblage", followed by long years of aging in the cellars, Krug champagne is the culmination of painstaking care and unrivalled craftsmanship.
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