In 1893, after several years of experience as an assistant in the cellars of the most famous commercial vineyards in the area, Luigi Cecchi set up his own business as a wine taster and broker. His efforts were soon rewarded with success, extending beyond the region of Siena. Over the years, Luigi's other three sons, Mariano, Natale and Francesco started working with their father, and from 1919 onwards rapidly established their reputation in almost every region of Italy. In 1948, his son Luigi entered the company, due to his father's premature death. Since 1953 he has run the company himself.
In the 1970s, Cecchi moved to the borough of Castellina in Chianti, an area which has traditionally produced Chianti Classico. In its cellar, equipped with the latest technology, the final part of the production cycle is carried out. The fermentation operations are carried out at the four commercial vineyards distributed in famous DOC zones in Tuscany and Umbria: Villa Cerna in the Chianti Classico region, Castello di Montauto at San Gimignano, Val delle Rose near Grosseto, and Tenuta Alzatura at Montefalco, in Umbria. Since 2004, following the death of Luigi, his sons Cesare and Andrea, along with their mother Anita, have run the company with enthusiasm and passion.