Mirafiore Dolcetto d'Alba 2010

Casa E. di Mirafiore is a historic brand in the world of Italian wine. The name is both new and old, it first becoming established in the 1870s, rising to international renown only to disappear in the third decade of the following century. The name which remained dormant for more than seventy years until its reappearance today.

Mirafiore wines give expression to a vision, to a precise point of view promoting for some time by Fontanafredda's Bio-nature Reserve: eco-compatibility, the green philosophy. Meaning respect for the environment and the health of the end consumer. Ecological awareness is imprinted first and foremost on the work in the vineyards, where chemical fertilizers and weed-killers are banned, and pest treatments are substantially reduced in order to produce clean grapes with chemical residues approaching zero. The next step takes place in the winery, through a drastic reduction in the use of sulphites compared to legally-permitted limits, and preference given to native yeasts rather than industrial strains. Finally, rounding off the two previous phases, the packaging is composed of 85% recycled glass and labels produced using natural inks. And this is where the seeming contrast between old and new returns, where the new (the container) encloses the old (the contents), which is in turn old itself (traditional) precisely because it is new (clean and fair). Mirafiore wines: Pure expression of seeming contrasts.