In the local dialect of old rural Piedmont the word "beni", meaning "property, assets", has always been used with a slightly different meaning, denoting not only the farming land belonging to large landowners, but also small-holdings: "andè' nti beni" means going out into the fields or the vineyards to work or to give instruction. Nourishment comes from the land - the asset par excellence - and the soul of the farmer, who
identifies himself with his property, is inextricably tied to the land.
The "Beni di Batasiolo", the amphitheatre of vineyards surrounding Batasiolo's cellars, was the original setting for their company. Over the years other farms - other "properties" - have been added to this nucleus, and now the estate covers nearly one hundred hectares of vineyards, making it one of the largest farming concerns in the Langhe.