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During the Second World War, winemaking slowly became the family's major business activity. By the 1950s, son Peter had joined the company and the 1960s saw the emergence of Joe Babich Junior as winemaker. With Peter and Joe Babich at the helm, Babich has been transformed from a small, predominantly fortified wine producer into a modern winery renown for producing world-class wines.
Today the Babich Winery, lying in the rolling country at Henderson in West Auckland, is one of New Zealand's largest family-owned wine companies.