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Palmer and founder of Luna Vineyards, Mike Moone, share a long-standing friendship and in 2003, they chose to collaborate and develop Arnold Palmer Wines. Arnold Palmer Wines combines high quality super premium wines with a legendary name and global icon. The first offering from Arnold Palmer Wines, a California Cabernet Sauvignon and a Chardonnay, released in the spring of 2005. Both are premium wines, composed of grapes sourced from select vineyards in California's most acclaimed winegrowing regions.
Palmer on Luna Vineyards and its founder Mike Moone, "Since I hooked up with Luna, I've had a reason to be more involved with wine," says Palmer. "I've learned something about the process and it's fun to think that you are part of something you enjoy so much. Mike is a good friend and he's going to produce a good product, because that's what he does."