This wine comes from two brothers, Alex, a wine importer, and Erik, a tattoo artist, who wanted to pay homage, in a non-serious way, to their late mother who suffered from cancer. They decided to label and bottle their own wine and donate the proceeds to a good cause. With their combined talents and effort, they created Big Tattoo Red. For every bottle sold, 50 cents is being donated to the Arlington, Virginia Hospice and a breast cancer research foundation in the name of Liliana S. Bartholomaus. Introduced in the Winter of 2002, donations from Big Tattoo Wines have surpassed $850,000.