Since its beginnings in Burgundy, Pinot Noir has long been considered one of the most "terroir" expressive varieties of grape. This strong tie to the earth was something Dr. Olson wanted to convey when he decided on a name for his new venture. Borrowing from the Japanese, "Torii" refers to the ornate gates often seen at the entrances of gardens. "Mor," meaning earth, was then chosen as homage to Dr. Olson's Scandinavian heritage. By joining these two distinct languages, the name Torii Mor and a romantic image of a beautiful gate to the earth was created.
Late in 2004, Jacques Tardy joined Torii Mor as head winemaker. With his Burgundian heritage and five generations of winemakers in his family history, Jacques brought the experience and style for which Torii Mor is now recognized. With a keen focus on structure and balance, the elegance of Jacques' wines has branded Torii Mor as one of the top-ranked producers of Pinot Noir in the United States. View all Torii Mor Winery Wines
About Other Oregon
Like many other states, Oregon itself is an AVA of note. An Oregon wine can simply state "Oregon" as its place of origin, which typically means the grapes came from multiple smaller AVAs within the state.
Beyond the main AVAs of Oregon, like Willamette Valley, Rogue and Umpqua, smaller regions are gaining ground. Some you may see on the label include: