In the fall of 1934, California's wine country celebrated its first harvest following the repeal of Prohibition. Wineries reopened their doors and merrymakers came from far and wide to celebrate at this momentous event dubbed 'Festival '34'. It is with that gracious spirit and sense of celebration we commemorate with Festival '34 wines.
The wine for Festival '34 was primarily sourced from vineyards in Monterey, Paso Robles and Santa Barbara. The Reds were sourced from the warmer regions of Monterey and Paso while the Chardonnay was sourced from the Maritime influenced Santa Barbara.
In general, the Central Coast is a cooler wine growing region than Sonoma or Napa because the hills in the Central Coast are positioned East to West while the hills in Napa and Sonoma are positioned North to South. The East to West positioning allows the fog to drift in from the Ocean, cooling off the summer heat allowing for a longer growing period. This allows the wines to fully develop on the vine and increases the acidity, making the wine more food-friendly. View all Festival'34 Wines
About Central Coast
The largest of California's wine growing regions, the Central Coast produces the majority of California's wine. The district sprawls out, covering most of the vineyard land between San Francisco and Santa Barbara. Smaller sub-AVAs of the Central Coast include Monterey Bay, Paso Robles, Santa Ynez Valley, Santa Maria Valley, Santa Cruz Mountains and many others.
Notable FactsGrape varieties range from Pinot Noir and Chardonnay to Cabernet Sauvignon and Zinfandel. Some Central Coast wine is generic, bulk wine that contributes to the high production numbers of the area. But many winemakers and wineries, particular in some of the smaller AVAs, are small production artisans, creating unique and high-quality wine. The great thing about the Central Coast is its diversity - you're able to find a number of grape varieties and styles at a number of different price points.
The most famous of the California wine regions is Napa Valley, and these wines are certainly outstanding – but it's not as broad and diverse as its larger neighbor, Sonoma County. Down south, Santa Barbara's Santa Maria Valley is well-known for its Rhône blends, as well as cool-climate varieties like Pinot and Chardonnay. The Central Coast, the largest California AVA, has many different microclimates that lead to a wide range of wines with many sub-AVAs.