I picked a couple of bottles of the '02 at a discount price, not expecting anything more than something to serve to random guests-only to find that this wasn't some front shelf BS. What struck me first was that I wouldn't have guessed it a Merlot. It has a smooth, yet every so slightly acidic character reminiscent of many of the Italian wines I so love. On the dry side of things, but something anyone can appreciate without being a snob. Personally, i'd rate it at a $10-$15 a bottle range.