The best description of the Bocce wines come from an understanding of the label and the family
from which it comes. "In 1919, the first year of prohibition, my grandfather took the train to
California to learn where the best grapes could be purchased for making wine" said Michael
Mondavi. He determined that the Lodi area was the best because of the Zinfandel grape, which
made a good red wine but also had thick skins and could be shipped across the country in rail
cars or trucks without spoiling." In 1920 Cesare Mondavi and family moved to Lodi, California,
to ship wine grapes and winemaking supplies to Italian families throughout the country.
According to law each head of household could make 200 gallons or four barrels equivalent of wine.
Cesare chose the name Bocce for the crate's label after his favorite pastime. The label you see on
the bottle is a replica of the label on the crates of grapes Cesare shipped.
Now that you understand the label, it is time to understand Rosa Mondavi, Cesare's wife. Rosa
became interested in her grandson Michael's start into the wine business. She was concerned
that he and his father were only going to make luxury style wines or to her way of thinking
‘special occasion' wines. She felt Michael needed to make a wine for everyday people (like herself)
to drink, and most importantly it had to be good. Michael asked his Nonna (grandmother)
to explain further. She said it has to be affordable enough for daily use and it has to be good
enough for friends and family to ask for a second or even a third glass. If they do not want that
second glass the wine is not very good. It was that simple.
Bocce wines are meant for everyday enjoyment with family and friends, and shared with a hearty
meal and lively conversation.